Most people avoid this type of planning. There is so much to do now, why second guess what could happen in the future? Even more difficult than actually planning for a crisis is the task of determining what possibilities to plan for.
Here are six general guidelines to manage your business crisis with success:
- Ensure strong leadership – Highly visible strong leaders build strong corporate cultures rich in values. These values will not only serve as a foundation for your crisis planning initiative, but, in the face of a crisis, they will determine how well your company responds.
- Assemble a crisis management team – This should include employees from multiple departments within your organization. A compromise from differing points of view will help develop an effective plan.
- Develop a crisis management plan – Generate a list of all potential catastrophes that your company could face. Then develop details on how to handle these different scenarios.
- Train your employees – They should have the training and background to identify potential issues. In addition, employees should receive training such that they have a thorough understanding of their role in the face of a disaster.
- Share information timely and consistently – With timeliness and consistency in mind, a very thorough communications plan should be developed as part of the crisis management plan.
- Update the crisis management plan – The plan should be reviewed on a regular basis for possible updates and changes.
In the face of a crisis, general preparedness can go a long way to help your company emerge financially sound, and with an enhanced corporate brand.