Jill Lock is the Director of Marketing at Isdaner & Company, LLC. In this position, she builds and facilitates internal and external marketing programs. Additionally, Jill provides leadership to an ongoing strategic process by establishing and communicating the firm's marketing goals and assisting in the development of operational policies.
Prior to joining the firm in 2003, Jill was the Director of Marketing at other regional accounting firms. She also worked in marketing positions for a closely-held company, a legal association, and a business organization. She has more than 20 years of experience in marketing.
Jill has written numerous articles on business and communication topics for business and professional publications. Some of her published works include an article about working with the media in the Journal of Accountancy, a chapter about overcoming stumbling blocks in hiring a marketing director in the book How to Hire a Marketing Director and Make It Work, a chapter about developing seminars in an Accounting Practice Handbook, and a chapter about internal communications in the book Bull's Eye: The Ultimate How to Marketing & Sales Guide for CPAs. Jill is also a frequent contributing writer for the CPA Practice Management Forum.
She previously served as president of the Philadelphia chapter of the Association for Accounting Marketing and is also a member of the Transition Network. She has an undergraduate degree in communications from the Samuel I. Newhouse School of Communications at Syracuse University and a Master of Business Administration degree from Wilmington University.