Managing Your Business Through a Crisis

Most people avoid this type of planning. There is so much to do now, why second guess what could happen in the future? Even more difficult than actually planning for a crisis is the task of determining what possibilities to plan for.

Here are six general guidelines to manage your business crisis with success:

  1. Ensure strong leadership – Highly visible strong leaders build strong corporate cultures rich in values. These values will not only serve as a foundation for your crisis planning initiative, but, in the face of a crisis, they will determine how well your company responds.
  2. Assemble a crisis management team – This should include employees from multiple departments within your organization. A compromise from differing points of view will help develop an effective plan.
  3. Develop a crisis management plan – Generate a list of all potential catastrophes that your company could face. Then develop details on how to handle these different scenarios.
  4. Train your employees – They should have the training and background to identify potential issues. In addition, employees should receive training such that they have a thorough understanding of their role in the face of a disaster.
  5. Share information timely and consistently – With timeliness and consistency in mind, a very thorough communications plan should be developed as part of the crisis management plan.
  6. Update the crisis management plan – The plan should be reviewed on a regular basis for possible updates and changes.

In the face of a crisis, general preparedness can go a long way to help your company emerge financially sound, and with an enhanced corporate brand.